Nordic culture is more than symbols, ornaments, and traditions.
It is a living heritage that continues to shape the way we build, communicate, create, work, and live together.
Sólfar (The Sun Voyager) is a modern work of art in Reykjavík harbor with clear roots in traditional Nordic ships and graphic art.
Our mission is to work with companies, organizations, and individuals to express this heritage—through education, modern design, cultural guidance, and experiences.
Whether you are developing a visual identity, seeking a stronger organizational culture, or exploring the values that have shaped the Nordic peoples for over a thousand years, we provide the knowledge and tools to bring a distinct Nordic perspective into the modern world:
Traffic lights in Aarhus
Nordic work ethics are about direct and honest communication—and the resilience required to participate.
It is also about non-hierarchical mutual respect.
About integrity, honesty, and punctuality.
And about the courage to take responsibility, show commitment, and solve problems—even outside one’s own area of expertise.
This is quite unique and can lead to misunderstandings in an international organization—and even in some local ones.
We can sort this out.
Hof Ásatrúarfélagsins is Iceland’s first large temple for the Nordic gods since the Viking Age.
Nordic design—whether graphic design, interiors, or visual identity—lets the material speak for itself; it is intuitive, simple, and enduring. Nordic UX design prioritizes usability above all else, and a Nordic table is easy to set yet sturdy enough to dance on. For the frequent user or the patient observer, there is always one more detail waiting to be discovered.
We have three simple rules: the aesthetic must be Nordic, the product must last at least a hundred years, and if it requires a manual, it isn’t good enough.
Norwegian Viking Queen Evie Louise Madsen is the course leader for the “Viking Soul” workshop.
We enjoy a unique sense of parity in the Nordic region—characterized by mutual respect, female firefighters, children with self-respect, the dishwasher’s menu, male nurses, and a world-class aptitude for respectful disagreement.
Some men find themselves unsure of how to navigate this equality; consequently, we have created a workshop called “Viking Soul” to help call a a shovel for a shovel and spade a spade—even though both tools can dig. Our aim is not merely equality, but true parity.
We have also written a page about Félag to provide an initial overview of the Nordic mindset.
And, naturally, we offer workshops for organizations that need to establish the framework and goals for successful collaboration.
Everyone needs a Viking experience every now and then—to be reminded of who we are and why we think the way we do. These can be individual experiences, family outings, team-building events, or bachelor/bachelorette parties.
Most people have a fascination with the past—whether it’s a troll figurine on the windowsill, a museum visit, a necklace featuring Thor’s hammer, Christmas elves, or a lecture or movie about Vikings.
We have put together a page featuring experiences from across the Nordic region that, in one way or another, tell our story.
Read everything about Vikings on the website vikingr.site
Hasse Sørensen has also written a number of books about the Viking Age, Modern Vikings, the Old Norse faith, and the sagas—offering answers, in modern language, to all the questions you have, as well as those you didn’t know you had.
Paperback and e-books
Viking Age Nordic society stood apart from the rest of the world through its egalitarianism, popular sovereignty, self-reliance, and social safety net.
The same can be said of the Nordic countries today.
After 500 years of attempting to become pan-European, we have once again become the envy of the world.
The concepts are not new. They have been revived in a new and modern way, yet the rationale remains the same as it was a thousand years ago: everyone is important, worth listening to, and worthy of care.
After all, we are still Vikings.
Send a no-obligation email to info@modernevikinger.dk or call +45 31 50 20 15 for more information and to potentially book experiences, team building, consultations, storytelling, design services, and more.